Packaging is the most crucial factor for any consumer products . A well packed product could have better brand loyalty then a product which excessively packed . On over packaging surveys has showed that consumer would prefer a product with less packaging than an overly packed product . This trends should help manufacturer to cut down cost on excessive packaging.
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http://www.manmonthly.com.au/Article/Sustainable-packaging-identified-as-a-brand-loyalty-issue/489274.aspx
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